These are 2 Print Advertisements I created for Indomie, a famous instant noodle brand based in Indonesia. The first advertisement is inspired by my personal experience of living abroad in the UK. As an Indonesian, Indomie has been a huge part of my life since I was little. Whenever I feel homesick, I’d make myself a bowl of Indomie, and it would always remind me of home. Not only is this personal to me, but I believe this is also what other Indonesians would feel whenever they are far from home.  The second advertisement is more specific, made especially for the Mie Goreng Pedas variant by Indomie. The pink background is inspired by the packaging colour palette, and the gradient of dark pink around the character depicts the “hot” atmosphere around her. I also emphasized the details of the character’s sweats and tears caused by the spiciness of Mi Goreng Pedas to intrigue the audience, especially those who love spicy food. Last but not least, the choice of slang-word “Muantap” instead of “Mantap” aims to give a personal tone of voice that people use on daily basis to describe how delicious the food they just ate, which supposedly represents how deliciously hot Indomie Mi Goreng Pedas is.

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Tools Used : Adobe Illustrator, Adobe Photoshop