This is an integrated marketing campaign created to promote SkinnyDip's Beauty section. This project features a fashion film that aims to introduce a new skincare trend called J-Beauty (Japanese Beauty) to SkinnyDip's consumers. The inspiration behind this derived from the fact that both J-Beauty and SkinnyDip's Beauty products are made from natural ingredients that carry wellbeing benefits and preventive actions for the skin. Hence, we thought that this trend is perfect to promote SkinnyDip beauty products. The main theme of the film and marketing campaign is to Choose Your Skin's Future, presenting the audience with a juxtapose between a healthy-looking skin and a messy-looking skin. My group and I created the final film and the integrated marketing campaign visuals to help envision how the campaign would look like when it is launched.  

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Tools Used: Adobe Photoshop, Adobe Premiere Pro