For my final year project, I focused on the social disintegration between the ethnic Chinese and Native Indonesian. This is interesting as there are many different aspects that affect these social differences; including political factors, family values and social stereotypes. Following my research, I came to a big idea to create an activist brand that promotes the value of unity in diversity, called Serta. Articulated in a youthful, exciting and appealing way, Serta urges the young consumer to fight for a better change as well as respecting cultural differences within the Indonesian society.

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Tools Used : Adobe Illustrator, Microsoft Powerpoint